e
WHAT IS ECOBOO? · BLUEPRINT 2.7

THE STUDENT
CAMPUS ECONOMY

Ecoboo is a student-focused entrepreneurship ecosystem — a campus convenience & delivery network run by students, for students. Goodies, drinks, food, printing & runners, powered by an 80/20 profit-share engine. We grow as we go.

80%
To Members
10+
Campuses
90+
Members
1
Member to Start
WHO ARE YOU? — TAP TO JUMP
●

A STUDENT

I just want cheap snacks, printing & delivery on campus.

SEE SERVICES ▶
◆

AN AGENT

I want to earn income & build skills while studying.

AGENT ZONE ▶
▲

AN INVESTOR

I want to see the numbers, the options & the returns.

INVESTMENTS ▶
■

UNI / PARTNER

MASMED, suppliers, universities — why work with Ecoboo.

THE PITCH ▶
ECOBOO ENTERPRISE (SSM) · RECOGNISED UNDER MASMED STUDENT INITIATIVES · OPEN TO STUDENTS ACROSS MALAYSIAN UNIVERSITIES
01 / 17
01
01 · ECOBOO IN ONE MINUTE

NOT A SHOP.
AN ECOSYSTEM.

The simplest version: "a student-run campus convenience & delivery business." But underneath, Ecoboo is infrastructure — branding, systems & a marketplace that lets any student run a business inside their own campus.

◇

LIKE A CLUB…

Operates similarly to campus clubs — with MASMED approval per campus.

HOW
◆

…RUNS LIKE A BUSINESS

Centralised systems, commission structure & SSM registration.

HOW
◈

EARN WHILE YOU LEARN

Entrepreneurship, sales & leadership skills — paid, not just praised.

BENEFITS
◉

ONE NETWORK

Access to the multi-campus Ecoboo Network, sponsors & investors.

NETWORK
02 / 17
02
02 · PRODUCTS & SERVICES

WHAT YOU CAN GET

Five core sectors plus private custom services, run straight from residential colleges. Every price at least RM0.05 cheaper than the cheapest competitor. Tap a tab to explore.

ProductExamplesSelling priceProfit/unit
Snacks & chocolateChipsmore, Pocky, Corntoz, Tiger biscuitsRM1.20 – RM2.20+RM0.40–0.80
Instant noodlesMaggi, Mi Sedap, Shin Ramyun, Korean ramenRM1.20 – RM5.50+RM0.20–0.80
PrincipleSpeed > Margin · fast-movers prioritised3–5 day stock cycle
ProductDescriptionPrice
Canned / packet drinksLate-night sales — high turnoverfrom RM1.50
Mixed beveragesIced coffee, matcha — kiosk from operator's roomfrom RM2.00
StrategyBundle drinks + noodles to lift order sizeCombo
ServiceDescriptionPrice
B&W printingCheapest on campusRM0.15 / page
Colour printingCheapest on campusRM0.25 / page
Binding & apparelExpress binding, bulk club-shirt printingper order
ServiceDescription
COD & door-to-doorIn-campus delivery straight to room / lecture hall
Personal shopperBuy groceries / pharmacy items for students
Document courierDeliver official forms & documents between faculties
Pre-order menuExamplesTiming
Light mealsTakoyaki, samosa, donut, cheesecakeTue–Fri
Breakfast pre-orderNasi lemak / bread — order at night, get it by morningDawn
Public holidaysZero-profit community salesEid, etc.
CategoryExamplesWho runs it
Skills & classesFrench classes & language courses, tutoring, workshopsPx members
Creative servicesPoster design services, apparel printing, content clipping schemesPx members
Digital & advisoryWebsite development, investing counsellingPx members
The ruleAnything not already on the menu — if campus demand exists & HQ approves, a Px member can sell itAnything
Private Class Members (Px) are part of Ecoboo's Special Classes — independent operators offering custom services under the Ecoboo brand, systems & network.
✦

PRINT & DELIVER

Send files late at night — printed & delivered to your room by morning.

DETAILS
◐

MIDNIGHT CRAVING KIT

Snacks & noodles after the cafeteria closes — from the operator's room.

DETAILS
▣

HAND-TO-HAND POLICY

Every sale is redeemed by the seller who physically handed the item over.

WHY IT MATTERS
03 / 17
03
03 · WHO WE SERVE

EVERY CAMPUS IS
A MARKET

Three segments — and the market is not limited to UiTM. Every university with residential colleges is a potential Ecoboo campus.

●

B2C

IPT students — end users who want easy, affordable access to food & printing.

DETAILS
◆

B2B

Cafeterias & vendors — business partners who supply products or services.

DETAILS
▲

B2G

Universities & institutions — infrastructure, support, MASMED & grants.

DETAILS

◈ ACTIVE CAMPUSES → FUTURE MARKETS

Bertam · P. Pinang (HQ) ★
Permatang Pauh · P. Pinang
Seremban 3 · N. Sembilan
Arau · Perlis
Machang · Kelantan
Pasir Gudang · Johor
Tapah · Perak
Seri Iskandar · Perak
Bukit Besi · T'ganu · Puncak Alam · Sel.
Before we enter a campus, we do our homework. Every expansion starts with an intelligence sweep — student population, spending power, competition, MASMED/MyTKS status & a break-even test: RM3,000 revenue in 4 weeks = viable. SEE THE CHECKLIST
04 / 17
80/20
04 · HOW THE MONEY WORKS

THE 80 / 20 ENGINE

Total revenue − total cost = gross profit. Gross profit − overheads = net profit. Then every ringgit of net profit splits into two layers. All transactions flow through one official QR per campus (the GO's account). Tap either side.

80%
→ MEMBERS ON DUTY (PERSONNEL)
  • Redistributed to members on duty for every goodies, drinks, printing & runner sale
  • Distributed by the General Operator (GO) at campus level
  • Paid weekly or monthly, depending on campus feasibility
20%
→ ECOBOO HQ
  • Core reserve, OpEx & growth
  • Sets earning rates per campus
  • Approves all costs & investments
FOLLOW THE MONEY — ONE DAY OF SALES (ILLUSTRATIVE)
THE PROFIT WATERFALLRM140 DAY
Revenue (standard 40% markup)RM 140.00
− Cost of stock− RM 100.00
= Gross profitRM 40.00
− Overheads (≈5%)− RM 7.00
= Net profitRM 33.00
WHO GETS WHATTHE 80/20 SPLIT
Members on duty · 80%RM 26.40
Ecoboo HQ · 20%RM 6.60
SettlementWeekly or monthly, via GO
Illustrative numbers. Real earning rates are set by HQ per campus; on-sale items carry zero-rate payouts and are excluded from the split.
◔

REDEEM ON TIME

Payouts redeemed late (>1 week) may be rejected — protects against cash mismanagement.

RULE
◇

ON-SALE ITEMS

Discounted products carry reduced or zero-rate payouts — little to no earnings to share.

RULE
▼

BREAKEVEN POLICY

Unsold stock past the agreed window drops to cost rate (RM5). Duty failures are accountable.

POLICY
§

CONSENSUS APPROVALS

All payments approved jointly by HQ and the GO. Leaders hold semester liquidity shares.

POLICY
05 / 17
HQ
05 · AGENT ZONE — THE STRUCTURE

ONE HQ.
MANY OPERATORS.

Blueprint 2.7 structure. Every member is a personnel — hierarchical roles are unpaid leadership; leaders must also work as personnel to get paid. Tap any role for the full description.

⬩ HQ · CENTRALISED · 20% OF NET PROFIT
+
HQ
CEO
Chief Executive Operator
+
HQ
EO
Executive Operator
+
HQ · SC
FRONTMEN
Special class
▼ ALL PAYMENTS NEED HQ + GO CONSENSUS ▼
⬩ CAMPUS LAYER · OPERATORS
+
CAMPUS
GENERAL OPERATOR
Absolute leader · QR holder
+
COLLEGE
SPECIALIST OPERATOR
"The Warden" · stock & posters
+
FIELD
CHIEF OPERATOR
"Field Leader" · rotates daily
⬩ EVERYONE · 80% OF NET PROFIT
+
ALL MEMBERS
PERSONNEL
Salesmen · sellers · stockists · deliverers
+
SPECIAL
SPECIAL CLASSES
B · Secretariat · Px
Hand-to-hand rule: a sale is redeemable only by the seller who physically handed the item over — never via someone else's QR or an offline/online mix-up. It keeps every payout honest.
06 / 17
GO
06 · AGENT ZONE — START & RUN

START WITH
ONE MEMBER

No minimum team size. Ecoboo can start with a single student per campus — and scale to 9 per college. Any semester, anywhere in Malaysia.

HOW A CAMPUS STARTS
1
Appoint members — 1–7 per college (adjustable: 1 per campus up to 9 per college).
2
MASMED approval sought for every new UiTM campus · SSM registration covers all branches.
3
Probation year — everyone registers as personnel first; GOs are selected by HQ in year one.
4
Elections & growth — all actions and elections approved by the GO, second to HQ.
WHAT YOU GET
  • Ecoboo Network access across multiple campuses
  • Sponsorships, collaborations & investment opportunities (MASMED, LLC…)
  • Club-level skill building — entrepreneurship, sales, leadership
  • Earn while you learn — real payouts, not just certificates
A DAY IN ECOBOO — TAP ANY SLOT
ANY TIME
Goodies · printing · drinks poster blasts
7:00 AM
Market opens
8:00 AM
Morning handout (prepped before 8AM)
12:00 PM
Meals poster blast
5:30 PM
Meals poster blast — round 2
6:30 PM
Meals pickup from suppliers
7:45 PM
Initiate COD deliveries
11:00 PM
Market closes — breakeven check
07 / 17
SOS
07 · AGENT ZONE — THE PLAYBOOK

WHAT IF THINGS
GO WRONG?

Every failure mode has a pre-agreed response. No panic, no improvising with money. Tap any scenario.

01 SALES COLLAPSE
02 STAGNANT INVENTORY
03 LIQUIDITY SHOCK
04 UNDERPERFORMANCE
05 INTERNAL CONFLICT
06 THEFT
07 CASH MISMANAGEMENT
08 FRAUD
09 AUTHORITY INTERVENTION
10 MEMBER MIA
11 CAMPUS COLLAPSE

HAND-TO-HAND POLICY

Sales are redeemable only by the seller who handed the item. The common mistake — redeeming via "QR" or mixing F2F offline/online transactions — is exactly what this policy prevents.

FULL POLICY

BREAKEVEN POLICY

Products unsold by the agreed cut-off (e.g. 11PM) drop to cost rate — RM5. Fail at cost rate and it goes negative-rate, with members on duty accountable. No payouts on failed duty.

FULL POLICY
Social media, the Ecoboo way: produced by members · managed by the GO per campus · created by the EO · approved by the CEO. Instagram = official standards, TikTok = live sales, Threads = supplier scouting, Facebook = HQ only.
08 / 17
1Y
08 · ONE YEAR OFFICIAL

ONE YEAR OFFICIAL.
YEARS OF LESSONS.

Ecoboo has now existed officially for a full year — SSM-registered, MASMED-recognised, operating through real semesters with real money. Every policy on this page was earned, not theorised.

THE YEAR IN MILESTONES — TAP ANY
SESSION 2024/2025
Founded at UiTM Kampus Bertam — first sales from a college room
REGISTRATION
Ecoboo Enterprise registered with SSM
RECOGNITION
Recognised under MASMED student initiatives
EXPANSION
10+ campuses · 8 states and growing · 90+ members
BLUEPRINT 2.7
Three blueprint iterations — the system as it stands today
◈

POLICIES FORGED BY EXPERIENCE

Hand-to-hand, breakeven, payout discipline, the BNPL restructure — none came from a textbook. Each exists because something went wrong once, and we made sure it can't again.

THE EVOLUTION
◆

PROOF, THEN SCALE

Bertam proved the model with RM10,000+ in sales — and this semester alone the network is closing in on RM50,000 in overall revenue across all campuses.

THE NUMBERS
●

EXPERIENCE IS THE MOAT

A year of live operations means trained operators, tested suppliers, proven schedules & a leadership pipeline. That can't be copied overnight.

WHY IT MATTERS
09 / 17
WIN
09 · THE PITCH

WHY ECOBOO WINS

A one-stop hybrid the retail giants can't match — no premises, no fixed staff costs, and a distribution network that lives inside the customer's building.

0
Team members
0
Campuses · 8 states & growing
0
Revenue this semester*
0
Profit to members
FactorEcoboomyNEWSKK Super MartPrintcious
FocusHybrid: snacks, food & printingConvenience retail24-hour retailCustom printing
MarketCampus communityUrbanDense areasCorporate
PremisesNo premises (P2P) — for now ▶600+ outlets800+ storesDigital
WorkforceCommission-based studentsSalaried staffSalaried staffSalaried staff
"BUILT ON REAL STUDENT DEMAND — NOT SPECULATION."

*APPROACHING RM50,000 OVERALL THIS SEMESTER ALONE, ACROSS ALL NEW CAMPUSES — RM10,000+ FROM BERTAM HQ. TAP THE COUNTER FOR THE BREAKDOWN.

10 / 17
5Y
10 · MARKET & VISION

TAM · SAM · SOM
& FIVE YEARS OUT

Recalculated for Blueprint 2.7 — the TAM now covers every IPT student in Malaysia (≈1.1 million), not just UiTM. Corrections applied: ≈210 active campus days a year, and ≈35% share-of-wallet on obtainable revenue. Tap a bar for the working.

TAM · ALL MALAYSIAN IPT STUDENTS
RM2.48B
SAM · UiTM NETWORK
RM404.7M
SOM · YEAR 1 · UiTM PENANG
RM238.6K
National model: ≈1.1M IPT students (≈681K public + ≈420K private) × RM2,250/yr (RM10/day F&B × 210 active days + RM150/yr printing). SAM = the UiTM network where the model already runs. SOM applies 5% penetration × 35% share-of-wallet.
DimensionThis Year · 20265 Years · 2031
Campuses10 campuses · 8 states & growing25+ campuses, multiple universities
UniversitiesUiTM only — so farUM, USM, UKM, polytechnics, private IPTs
PremisesNone — P2P from college roomsEcoboo corners in every campus ▶
Sales / campus / month≈ RM3,000≈ RM15,000+
SystemsQR + campus intelligence sheetsAutomation dashboard · central treasury
InvestmentEIO · 3E2IO · BIO/MyTKSInternal investment arm · micro-IPO
PhilosophyBreak-even firstCashflow > Margin · replaceable leadership
11 / 17
INV
11 · INVESTMENT POLICY — OVERVIEW

THREE WAYS TO
BACK ECOBOO

Blueprint 2.7 defines three investment options with different risk profiles. Returns are targeted, not guaranteed — allocated from real sector revenue on a best-effort basis, diversified across goodies, drinks & printing. Limited total allocation: RM20,000.

OPTION 01 · OPEN TO ALL STUDENTS

EIO

ECOBOO INVESTMENT OPTION
10% targeted
10-MONTH LOCK-IN

Designed as a first, safe introduction to investing for students from any university. Simple, educational, structured.

EXPLORE EIO
OPTION 02 · HIGH RISK

3E2IO

3E2 INVESTMENT OPTION
UP TO 33% p.a.
NO LOCK-IN PERIOD

Funds new trial products — first-trial sales are the performance standard, with first-trial earnings returned fully to the investor.

EXPLORE 3E2IO
OPTION 03 · MEMBERS ONLY

BIO

BNPL INVESTMENT OPTION
10% + BNPL financing
6–10 MONTH STRUCTURES

A financial boost for members who want to operate under Ecoboo — BNPL or MyTKS loans to start their operation.

EXPLORE BIO
Positioning: this is not "an investment scheme" — it is early access to a growing campus economy. Powered by real campus sales, not just ideas. All investments are approved by HQ; most operational data is confidential (GO & HQ access only).
12 / 17
EIO
12 · EIO — ECOBOO INVESTMENT OPTION

LEARN TO INVEST,
SAFELY

◎ FIRST-TIME-FRIENDLY · EDUCATIONAL · STRUCTURED

Open to students from any university. A targeted 10% return over a 10-month lock-in, diversified across active sectors (goodies, drinks, printing) to reduce risk. Principal comes first in any payout.

Targeted return
10%
Lock-in
10 MO
Entry tiers
RM10+
Total allocation
RM20K
① CHOOSE ENTRY TIER
② VIEW
TierPrincipalTargeted profitYou receive
StarterRM 10+ RM 1.00RM 11.00
GrowthRM 100+ RM 10.00RM 110.00
PremiumRM 1,000+ RM 100.00RM 1,100.00
RM10,000+ tickets are treated separately as private investors — contact us directly.
RETURN BREAKDOWNRM 10 · STARTER
PrincipalRM 10.00
Targeted return rate10%
Lock-in period10 months
Targeted profit+ RM 1.00
You receiveRM 11.00
Returns are targeted, not guaranteed — sourced from real sector revenue on a best-effort basis by an SSM-registered entity. Limited allocation: RM20,000 total. Liquidity is emergency-only, subject to CEO approval.
REGISTER FOR EIO ▶ ASK ON WHATSAPP
13 / 17
3E2
13 · 3E2IO — HIGH-RISK OPTION

FUND THE
EXPERIMENTS

⚠ HIGH RISK · RETURNS NOT GUARANTEED · T&C APPLY

The 3E2 Investment Option backs trial products — the new ideas Ecoboo tests on campus before scaling them. Higher targeted returns, no lock-in, and real risk. Only invest what you can afford to lose.

HOW 3E2IO WORKS
1
You invest — no lock-in period; capital can move flexibly.
2
Funds become trial products — investments are reimbursed into new product trials.
3
First sales = performance standard — earnings from the first trial of every new product are returned fully to the investor.
4
Excess capital (if any) is managed by 3E2 & HQ — event capital and growth plays.
MetricEIO3E2IO
Targeted return10% / 10 monthsup to 33% per annum
Lock-in10 monthsNone
Risk levelLow · diversifiedHigh · trial products
Best forFirst-time investorsRisk-tolerant backers
GovernanceHQ settlement3E2 + HQ managed
TALK TO US ABOUT 3E2IO ▶
Plain-language risk note: "up to 33% per annum" is a ceiling, not a promise. Trial products can fail — that is the nature of trials. 3E2IO exists for people who want to back experimentation, not for savings. Full terms & conditions shared before any commitment.
14 / 17
BIO
14 · BIO — BNPL INVESTMENT OPTION

A FINANCIAL BOOST
FOR OPERATORS

BIO is for members who want to work under Ecoboo but need starting capital. Specialist Operators can take a structured loan — BNPL or MyTKS — to begin operating, with Ecoboo absorbing shortfalls along the way.

① COMPARE THE TWO FINANCING ROUTES — TAP COLUMNS TO FOCUS
MetricBNPL RouteMyTKS Route
Term6 – 9 months10 months
Interest1.5% compoundInterest-free
Approval speedFast5–8 months wait
BIO ROI on top+ 10%+ 10% (less over long term)
Best strategyCombine BNPL + MyTKS for the greatest ROI
The safety net: if an operator's month falls short, Ecoboo covers the deficit — converted into a direct loan to Ecoboo. The SO is not subjected to repayment of the covered portion, including any BNPL interest on it. Money is fuel; we keep the engine running.
② CASE STUDY — THE RM1,000 PRINTER
BNPL REPAYMENT PLAN6 MONTHS
BNPL capital (printer)RM 1,000.00
Interest1.5% compound / month
Monthly repayment≈ RM 175.53
Total repaid≈ RM 1,053.15
Printer earnsRM0.15–0.25 / page
BIO FAQ
Active Ecoboo members interested in operating under Ecoboo — typically Specialist Operators (SO) who need starting capital for equipment like printers and initial stock.
MyTKS is interest-free but approval takes 5–8 months — a whole semester lost. BNPL starts you now; MyTKS can then refinance or extend. Combining both gives the greatest ROI.
Ecoboo covers the deficit, converted into a loan directly to Ecoboo. You are not subjected to repayment of the covered portion, including its BNPL interest. Repeated shortfalls trigger a duty review — the breakeven policy applies.
APPLY FOR BIO ▶ ASK US ANYTHING
15 / 17
♥
15 · THE MISSION

BEYOND BUSINESS.
BEYOND US.

Ecoboo was never only about profit. The founder's share of Ecoboo is pledged as a non-profit initiative — and if you believe in where this is going, you can help push it further.

WHERE EVERY RINGGIT GOES — TAP ANY
◆

PALESTINE RELIEF — THE PRIORITY

The majority of donations go to humanitarian aid for Palestinians — food, clean water & medical relief, channelled through established humanitarian organisations.

HOW IT WORKS
◈

COMMUNITY SALES

Funding Ecoboo's zero-profit community sales on public holidays — meals at cost for students who stay on campus through Eid and festive breaks.

HOW IT WORKS
●

STUDENT HARDSHIP FUND

A quiet fund, distributed through campus GOs, for students who can't afford meals or printing in a rough week. No forms, no shame.

HOW IT WORKS
Transparency, always: every ringgit is logged, allocations are decided collectively by students each semester, and reports are shared openly with donors. THE TRANSPARENCY PLEDGE
DONATE TO THE MISSION ▶ MORE WAYS TO HELP

DONATIONS ARE VOLUNTARY GIFTS IN SUPPORT OF THE MISSION — THEY ARE NOT INVESTMENTS AND CARRY NO FINANCIAL RETURN. YOU WILL BE SHOWN EXACTLY WHERE YOUR CONTRIBUTION WENT.

16 / 17
READY TO BEGIN?

WE GROW
AS WE GO

Buy from us, sell with us, or back us. One campus at a time — built on real student demand, not speculation.

1
Reach out via WhatsApp
or any Ecoboo member
2
Get routed to your
GO or the EO
3
Complete the form
& you're in
ECOBOO LINKTREE ▶ WHATSAPP US ★ INVEST IN ECOBOO ▶

Ecoboo Enterprise (SSM) · recognised under MASMED student initiatives · open to students across Malaysian universities. Investment returns are targeted, not guaranteed — allocated from sector revenue on a best-effort basis. EIO: 10% targeted over a 10-month lock-in. 3E2IO: high risk, T&C apply. BIO: members only. Liquidity is emergency-only, subject to CEO approval. Most operational data is confidential (GO & HQ access). linktr.ee/OurEcoboo

🏀
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ECOBOO · JUMP TO A PAGE
01 · WHAT IS ECOBOO